Scoble craves quality traffic over quantity. 

Weblogging Success Based on Traffic?. Is weblogging all about the traffic? This writer seems to think that traffic is all that matters. Hogwash. I don't want the unwashed masses reading me. I want to link to smart people. If all you measure is traffic aimed at your head, then you've gone astray. To me, it's "what can I learn by visiting you?" Do you entertain? Teach? Inspire? If you have only one visitor, but you teach that one person something that will change his/her life, isn't that more important than having 1000 viewers of intellectual sewage? The National Inquirer has lots of readers. Is that what we should be aspiring to? If it is, weblogging will be an awfully shallow activity for most of you. I'd like to measure my weblogging success some other way.

Me too.

The trick is meeting the right handful out of billions.

At the right time for both of you.

Like blind dating or Broadway cattle calls, you kiss a zillion frogs to turn up the small, focused audience of your dreams.

There has to be a better way.

I'm hungry for a similar book written in a Quick & Dirty style:

• Small, practical steps that earn trust for KM efforts.
• Projects teams finish in a week.
• Projects teams finish.
• Easily measurable payback in 5 weeks.
• Free and cheap first-rate tools.
• Scripts for the stories you need to tell and conversations you need to have.
• Ways to brag about success.

I want ways to get KM in under the IT radar, within first line supervisor signature authority.

Maybe I should write it.

Their blurb for the first edition:

The only "how-to" guide for building an enterprise knowledge management system! Until now, implementing Knowledge Management (KM) has been like nailing jelly to the wall-but not anymore! The Knowledge Management Toolkit delivers hands-on techniques and tools for making KM happen at your company. You’ll learn exactly how to use KM to make sure that every key decision is fully informed as you build on your existing intranet, data warehouse, and project management investments. 

(Two exclamation points!) 

The KM Toolkit is IT-centric, assuming computing is central to KM solutions.

It builds on a 4-stage, 10-step knowledge management roadmap.

• Infrastructural evaluation

  1. Analyze existing infrastructure
  2. Align knowledge management and business strategy

• KM system analysis, design, and development

  3. Design the knowledge management architecture and integrate existing infrastructure
  4. Audit and analyze existing knowledge
  5. Design the knowledge management team
  6. Create the knowledge management blueprint
  7. Develop the knowledge management system

• Deployment

  8. Deploy with RDI methodology
  9. Change management, culture, reward structure design, and choice of the CKO

• Performance Evaluation

  10. Measure results of knowledge management, devise ROI metrics, and evaluate system performance

This covers the bases if you're in a large organization that uses formal planning and justification. A place where people use the word "process" more than "work." If you need to CYA or are part of a consulting practice, this book's roadmap may be for you.

See also:

• Full text of the first edition.
• Second edition.
• On Amazon.