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Tuesday, July 29, 2003

Wandering through the Weblog Cemetery.

Cameron Marlow started a great thread about the definition of an active weblog. Maciej Ceglowski analyzes a sample from 689,674 weblogs indexed by the NITLE Blog Census. A third of scanned blogs were inactive.How many blogs are active? For this assessment, Maciej said a site is active if its posts are updated within eight weeks - 56 days.

Findings:

  • 65% are active (updated within 8 weeks)
  • 60% of all the weblogs, active and dead, were updated within the last three weeks.
  • 16% are out of date
  • 8% were a blog with just test posts
  • 4% were declared abandoned by the author
  • 4% were no longer reachable
  • 2% were misidentified as blogs by the census machine

While Cumulative aging of surveyed blogs: 60 percent updated in last three weeks.this is useful for calibrating the NITLE results, don't make too much of the percentages. This measurement is a snapshot in time (28 July 2003). A blog's lifecycle: to be born, to operate, and to die. As with people, expect dead blogs to outnumber the living after a while. I look forward to actuarial tables of blog life expectancy.

More interesting: repeat this workup quarterly and compare absolute numbers of active blogs over time.

The two percent misidentification seems pretty good to me. Consider that blogs and diaries come in a zillion layouts.

How would you measure the rate at which test blogs convert to active blogs?